According to a Gartner report in September last year, total
global tablet sales estimated at 63.6 million for 2011 and as per the trends,
it could reach 326.3 million units by 2015. And in India, total sales in 2011 floated
in between 150,000 to 180,000 units only. Reason? It is not that the consumer
does not understand the tablet pc concept. India is known for its Information
Technology knowledge and expertise. Every
day, there are new launches by a domestic or an international brand. So what is it? What is the reason behind such
low sales?
The most evident obstruction is price. India is a price
sensitive market. While most, if not all internet tablet pc start at and around
Rs 15,000 and go up-to approx. Rs 50,000 price bracket, it remains a dream for
a common man to own a tablet. Government did take an initiative of an ultra-low
cost tablet with Aakash, for the masses but it remained a dream as well as it
never realized. No doubt Aakash 2 has been launched, but due to its older
version’s infamy not much is expected out of it as well.
But yes, one thing Aakash has taught the tablet makers is
the concept of budget tablets. Though it could never fruitfully achieve it but
the model, affordable internet tablet pc for the Indian market, was first
thought by Aakash. And now with the edge in technology and research in India as
well as in International market, Pantel Technologies is making most of it.
Pantel Technologies is an Information Technology devices
company, based out of Noida. With the vision to transform the way information
is passed, it has launched its range of tablets, Penta T-Pads. Catering to all
the segments of the Indian internet tablet pc market, the price ranges from Rs
3,999* for its base tablet to a fully loaded tablet at just Rs.14,699*.
Pantel Technologies aims to bridge the rural urban gap, with
the wider connectivity amongst them. Taking one step at a time in the
direction, it has entered into a strategic alliance with the Indian Miniratna,
Bharat Sanchar Nigam Limited, BSNL. With BSNL’s widest reach across the
country, Pantel Technologies wishes to reach and connect all. BSNL has also
launched special data plan schemes just for the Penta T-Pad owners. The offer
includes both 2G and 3G super saving plans.
Together with Pantel Technologies and BSNL, India will stay connected!
*The price range is inclusive of the data plans offered by
BSNL.
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